If the above statement by David Ogilvy is true then it’s crucial that you make a headline appear as legible and well-crafted as possible. It goes without saying that font selection, kerning and leading are fundamental to this, but have you considered the line-breaks that you use? ( » continue reading » )
how to create the best line breaks for a headline
pin the tale poster design
Here’s a poster I designed for Pin the Tale, a theatre company based in London. The double bill finally makes its debut in London this week after being a hit at the Edinburgh Festival. Both plays revolve around the world of Russian mail order brides. “Ulov” is performed from the woman’s perspective while “Catch” is from the man’s. It’s on for 2 nights this week at Stamford Art Centre and then Rich Mix in Bethnal Green.
lou dorfsman gastrotypographicalassemblage
The Kemistry Gallery in London is celebrating the work of the legendary art director for the CBS network, Lou Dorfsman. The main exhibit is the wooden wall he created which he named Gastrotypographicalassemblage. Collaborators included Herb Lubalin and Tom Carnase. It’s an amazing piece of work and so representative of that period of design in New York.
quick tips for great typography in indesign
One of the things I always do when I pitch up somewhere new is get my preferences set up on InDesign. This helps me get the best looking type I can from the program before I go in and start tweaking.
snow white and the seven designers
Walking down Charing Cross Road in London today I came across this poster on the front of the Garrick Theatre for a new play. The title really intrigued me and the design was completely different to the usual West End type posters all over the city. It got me thinking, are designers that predictable that helvetica is what represents us today? ( » continue reading » )
