It’s been a busy few months, hence the reason my blog posts have been sporadic to say the least. I’m close to finishing a ‘longish’ freelance contract which has kept me quiet for a couple of months. However during this period I was approached to create a design for a new production of “Little Women the Musical” being produced by Samuel Julyan and Skye Crawford.
The show based on Louisa May Alcott’s classic 1869 semi-autobiographical novel, runs in December and January at the Lost Theatre in Wandsworth.
The main requirement from the client was to create a simple iconic image and type design that would embody the show and be versatile for all types of promotions. Examples they used were, Cats, Les Mis and Lion King. No pressure there then!
It’s a combination of things that make those particular designs so iconic and recognisable. Firstly they are great designs and evocative of the show. Secondly the shows they publicise are massively popular. I’ve seen plenty of great posters for crap shows, who remembers them? And thirdly the designs are plastered everywhere, that’s a surefire way to get people to remember them.
Thankfully the client was happy, others will judge it’s creative merit, but mainly time will tell if it ticks the box of the client’s main requirement.