Typecast Creative

I came across this animation called “Going West” from Len Cheeseman through his comment on my post “who’s who of london typography in 1987” and thought it was definitely worth sharing. It was created by BBDO in Auckland, New Zealand. It was for the New Zealand Book Council to inspire more people to read books. Surprisingly I must have missed this one on the blogs and on twitter. It’s beautifully crafted.