I’m not sure whether I prefer the old way of doing things or how we create design today. I guess both have their pros and cons. You certainly had to be more decisive in making decisions as the process in changing your mind was a long one. This is a great video from lynda.com by Sean Adams giving a demonstration of what it took to create an ad from scratch, generally it took days.
Here’s a campaign that I’ve been working on for a few months with a copywriter colleague of mine directly for Greenpeace. The posters have been appearing around London and the tv spot that they produced featured Jim Carter of Downton Abbey fame. He appears as a bedraggled Santa announcing the end of Christmas due to global warming and oil drilling in the Arctic. ( » continue )
Motion graphics is something I’ve only touched upon during my career, endframes, title treatments etc, so it was quite a project for me to be asked to visually interpret this poem by Hollie McNish for Dove through my agency Ogilvy London. ( » continue )